Web3 marketing best practices: what actually builds trust
Hype gets clicks. Proof gets capital. A short playbook for founders who want buyers, partners and investors to say yes.
Guides
Evergreen playbooks for Web3 marketing, launches and investor trust. From 2,000+ articles and real presale work.
What Web3 projects can actually sell (and how to market each)
Not every project sells a token. Here are the offers Web3 teams can put in front of buyers, and the message each one needs.
Presale and launch marketing: 9 mistakes that kill momentum
Lessons from providing content support to presale launches such as Solaxy. Avoid these and your launch starts with trust, not damage control.
Building in Web3? Turn the news into trust.
Positioning, KOL programs, LinkedIn systems and claim-safe content for Web3 and fintech teams.